The Paper Industry’s Problem: Complexity & Confusion
For businesses that rely on paper products—whether it’s blue roll, kitchen rolls, or hygiene supplies—one thing is clear: the industry is more confusing than it should be.
From misleading product descriptions to constantly fluctuating prices, buyers often struggle to understand what they’re really paying for and whether they’re getting a good deal.
At The Blue Roll Company, we believe it shouldn’t be this hard to buy essential products. That’s why we’re on a mission to simplify, standardize, and bring transparency to the market.
The Real Cost of a Confusing Market
"Over 60% of businesses overpay for paper products due to unclear pricing and misleading product specs."
A quick look at the paper industry reveals:
📉 Inconsistent Pricing – The same product can vary dramatically in cost depending on the supplier, the time of year, and even the quantity purchased.
🧻 Misleading Product Information – Descriptions often use vague terms like “high-quality” without specifying GSM (grams per square meter), ply count, or sheet size.
🚚 Supply Chain Issues – Many businesses struggle with inconsistent stock availability, leading to last-minute panic buying and price hikes.
💰 Hidden Costs – Delivery fees, bulk-order restrictions, and confusing VAT policies mean businesses often pay more than expected.
What Buyers Need to Know
"Your supplier should work for YOU, not the other way around!"
When purchasing blue roll and hygiene products, there are three key factors to consider:
✅ GSM, Length & Ply Count Matter – The thickness, length and absorbency of a product depend on these measurements. A “big roll” isn’t always better if it’s thin and low-GSM.
✅ Bulk Pricing Isn’t Always Cheaper – Some suppliers use tiered pricing models that look good upfront but increase costs through hidden fees.
✅ Service Matters as Much as Price – A great deal isn’t great if you can’t rely on consistent supply, fast delivery, and responsive customer service.
How The Blue Roll Company is Changing the Game
"Quality and GSM matter. We tell you exactly what you're getting, so you never waste money on subpar products"
We built The Blue Roll Company because we saw an opportunity to fix these problems and offer a better way to buy paper products. Here’s how we’re doing it:
🔹 Transparent Pricing – What you see is what you pay. No hidden fees. No surprises.
🔹 Clear Product Descriptions – We provide detailed specifications, so you know exactly what you’re buying.
🔹 Reliable Supply Chain – Our focus is on stock availability and consistency, ensuring you never run out of essential products.
🔹 Customer-First Approach – We prioritise fast delivery, responsive service, and tailored solutions for businesses of all sizes.
The Future of Buying Hygiene Essentials
We believe businesses deserve simplicity, trust, and consistency when purchasing essential supplies. By eliminating confusion, providing clear pricing, and ensuring excellent service, we’re creating a better buying experience.
We’re currently in our pre-launch phase, starting with a Pallet Promotion, with more products rolling out in the coming weeks.
👉 Visit us at www.thebluerollcompany.co.uk
👉 Follow us for updates: linkedin.com/company/the-blue-roll-company
We’d love to hear from businesses that have faced these challenges. What’s your biggest frustration with buying hygiene products? Let’s start the conversation!
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